Case study · El Paisano, late-night halal Mexican, Tempe
El Paisano’s 30 videos since June average about 28,400 views each
El Paisano is a late-night halal Mexican spot a block from ASU. We film for the after-midnight crowd, and since June 1 its videos have reached 852,000 views.
Organic views on Instagram and TikTok, June 1 to October 14, 2026. Source: Metricool.
The videos
251KEl PaisanoTikTok · August 28, 2026
150KEl PaisanoTikTok · August 11, 2026
57.1KEl PaisanoTikTok · August 24, 2026
Organic views. Source: Metricool. Tap a video to play it.
What we did
Filmed for one audience
ASU students after midnight. “If it’s 2 AM at ASU, you already know there’s only one move.”
Timed it to the school year
The August videos welcomed new students as the semester started: “Habiby, if you’re coming to ASU, congrats.”
How it starts
Tell us about the business. It takes about two minutes.
We look at your accounts, reviews and ads before we reply.
If it’s a fit, we book a call and bring a plan for the first shoot.
Month to month. Ad spend is paid directly to Google, Meta or Apple, and you own the accounts.
Work with us