Case study · Honey 2 A Bee, coffee and crepes, Tempe
Honey 2 A Bee’s “just a black coffee” reel passed 12.7 million views
Honey 2 A Bee is a coffee and crepe shop on Apache Blvd in Tempe. We film at the counter, post to Instagram and TikTok, and run its Google Ads. Since June 1 the account has reached 13.6 million views, and the ads have sent 35,772 direction requests to the café.
views on one counter skit, “just a black coffee,” with 712,460 likes, comments, shares and saves
Organic views and interactions. Source: Metricool, read October 14, 2026.
Views: Metricool, June 1 to October 14, 2026. Google Ads, all time, read October 15, 2026.
Recent videos
12.7MHoney 2 A BeeInstagram · September 2026
56.6KHoney 2 A BeeInstagram · June 2026
46.7KHoney 2 A BeeInstagram · October 2026
22KHoney 2 A BeeTikTok · June 2026
Organic views. Source: Metricool. Tap a video to play it.
Google Ads results
| Clicks | Direction requests | Calls | Est. store visits |
|---|---|---|---|
| 110,589 | 35,772 | 1,101 | 33,236 |
Google Ads, all time, read October 15, 2026. Calls and direction requests are counted when they happen. Store visits are estimated by Google from location data.
What we did
Filmed at the counter
The skits happen where customers order, so the shop itself is the set.
Opened on a moment every coffee drinker knows
“just a black coffee” and “Getting a normal coffee in 2026 be like” start with a situation, not a menu item.
Ran Google Ads for nearby searches
Search and Maps campaigns built to send people to the café, tracked by direction requests and calls.
How it starts
Tell us about the business. It takes about two minutes.
We look at your accounts, reviews and ads before we reply.
If it’s a fit, we book a call and bring a plan for the first shoot.
Month to month. Ad spend is paid directly to Google, Meta or Apple, and you own the accounts.
Work with us