Case study · Pita Valley, Mediterranean, Tempe
Pita Valley’s crispy shawarma campaign reached 1.8 million views
Pita Valley is a Mediterranean restaurant in Tempe. We built its Instagram and TikTok around one menu item, the crispy chicken shawarma, and brought in creator-style videos to spread it. Across the past 12 months the campaign reached 1.8 million views from 66 videos.
Organic views on Instagram and TikTok. Campaign: past 12 months. Account: June 1 to October 14, 2026. Source: Metricool.
The videos that carried it
423.8KPita ValleyTikTok · January 2026
208KPita ValleyTikTok · August 2026
185KPita ValleyInstagram · March 2026
115KPita ValleyTikTok · August 2026
86KPita ValleyTikTok · June 2026
Organic views. Source: Metricool. Tap a video to play it.
What we did
Picked one item to be known for
Every video ties back to the crispy chicken shawarma, so a viewer who sees three of them remembers one thing.
Explained the dish as interest grew
Later videos answer what people were asking: “So what’s the hype,” “This is what it actually is,” “Getting a lot of questions about this.”
Posted the same idea several ways
Different people on camera, a version without trending audio, and creator-style takes for Instagram and TikTok.
Kept posting
86 videos since June 1, with the shawarma as the running thread.
How it starts
Tell us about the business. It takes about two minutes.
We look at your accounts, reviews and ads before we reply.
If it’s a fit, we book a call and bring a plan for the first shoot.
Month to month. Ad spend is paid directly to Google, Meta or Apple, and you own the accounts.
Work with us