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Case study · Flying Buns, halal smash burgers and wings, Scottsdale

We built the Flying Buns brand, from the logo to the signs out front

Flying Buns serves halal smash burgers and chargrilled wings on Scottsdale Road. We designed the identity and carried it onto the A-frame signs, the Toast screens at the counter, the burger wrap and flyingbuns.com.

Flying Buns A-frame panel: Now open, halal smash burgers, on yellowFlying Buns A-frame panel: Now open, maroon, with the character jumpingFlying Buns A-frame panel: Burger time, with the logo on a yellow dome
The brief

One look from the street to the wrapper

Client
Flying Buns, 10433 N Scottsdale Rd, Scottsdale
Concept
Halal smash burgers and chargrilled wings, counter service, dine-in, takeout and delivery
What we made
Logo and wordmark, character poses, palette and type, six A-frame panels, Toast guest display, burger wrap and the website
Palette
Yellow #F2C200, maroon #4A1620, cream #FFF8EC
Type
Bubble lettering only in the logo. Archivo Black for headlines and Archivo for body copy
Contrast
Yellow on maroon 8.8 to 1, cream on maroon 13.9 to 1, so signs read from the road

Brand files from Ted’s Media, October 2026.

The mark

A bubble wordmark and a server who hands you the burger

The lettering appears only in the logo. Everything else is set in Archivo, so the logo stays the loudest thing on any surface.

Flying Buns primary lockup, maroon on yellow
Primary lockup, the signature yellow and maroon
Flying Buns one-line wordmark on cream
One-line wordmark for menus and narrow spaces
Yellow#F2C200
Maroon#4A1620
Cream#FFF8EC
Signs

Six A-frame panels for Scottsdale Road

Interchangeable 24 by 36 inch panels for two A-frames. Any panel fits either face of either frame, so the message moves from the grand opening to every day without new frames.

Flying Buns A-frame panel: grand opening, roadside face
Grand opening, roadside face
Flying Buns A-frame panel: now open, yellow
Now open, yellow
Flying Buns A-frame panel: now open, maroon
Now open, maroon
Flying Buns A-frame panel: this way, any day
This way, any day
Flying Buns A-frame panel: burger time, any day
Burger time, any day

Five of the six panels. The sixth carries an SMS sign-up code that is still being set up.

At the counter

The Toast screens and the burger wrap

The customer-facing Toast display uses the same lockup on yellow, and the wrap turns the menu into a departures board.

Toast guest display standby screen with the Flying Buns logo on yellow
Toast guest display, standby screen
Toast order screen panel with the Flying Buns logo
Toast order screen panel
Burger wrap pattern of menu items set like a departures board
Burger wrap pattern
Process

Four character directions before the final one

We drew each direction in four poses to test it on stickers, signs and social posts before choosing the final character.

Direction A1, the winged bun
Direction A1, the winged bun
Direction A2, the cheeseburger
Direction A2, the cheeseburger
Direction B1, wing and bun
Direction B1, wing and bun
Direction B2, wing and bun in color
Direction B2, wing and bun in color
Website

flyingbuns.com

A pre-opening page that collects an opening list, built and hosted by us.

Visit flyingbuns.com ↗
Flying Buns pre-opening page with the burger mascot and an opening list signup
Working with us

How it starts

Every new client starts with a short application. We read each one and look at the business before we reply.

01Apply

Tell us about the business. It takes about two minutes.

02Review

We look at your accounts, reviews and ads before we reply.

03Call

If it’s a fit, we book a call and bring a plan for the first shoot.

Month to month. Ad spend is paid directly to Google, Meta or Apple, and you own the accounts.

Work with us

Apply to work with us

Mohamed, our founder, reads every application. If it’s a fit, we email you to set up a call. We work month to month, with no setup fee.

[email protected]